Retail Sales Slide Some More
There was no good news in the retail sales figures released this morning. Here’s the Census Bureau press release ADVANCE MONTHLY SALES FOR RETAIL AND FOOD SERVICES:
Latest Release
Of particular note is the astounding drop in auto sales from last year: 25.2% down. No wonder GM is feeling the squeeze.
The last quarter has seen a drop of 4.5% year on year, and November’s 1.8% fall was the fifth straight month of decline.
There is nothing bright in this news. Obviously something dramatic is necessary before consumers take the plunge back into spending. With yesterday’s announcement of 35,000 layoffs at Bank of America to highlight the horrible employment outlook I just don’t see that the consumer will feel confident enough to go out shopping anytime soon. especially for any big ticket items. So we should expect steadily contracting sales for a few months more.
The point to remember is that these kinds of declines can become self-fulfilling spirals downward. As sales drop companies fire workers; that increases insecurity and so consumers shop less; that causes sales to drop some more. And so on.
The bottom only comes when consumer confidence recovers. For that to happen the economic news has to brighten: interest rates must fall, home prices must stabilize, and job security has to be restored.
The role of government is to fill the void created as the private contracts. Hence the need for huge stimulus spending.